Friday, December 24, 2010

Be Kind for Everyone You Meet is Fighting a Hard Battle

Be kind for everyone you meet is fighting a hard battle. This was once said by Plato. It is very beautiful and meaningful.


Sometimes life proves to be unfair. Things do not work the way you want them to. No matter how much you try, you have to try even more, and you cannot get things to the way they were.


You have experienced such times in your life one time or another. People get laid off. People lose their loved ones. People have to leave each other, etc.


All these situations represent change in our lives, which by the way in most cases we do not like very much. We want things to stay the same all the time. But that is not the case, and it is only through changing that we can learn and grow.


Some people anticipate change, some embrace it when it arrives, and like it, and some hate it. No matter what your attitude toward change, it is here to stay, so we had better like and enjoy it, otherwise we cannot be happy.


No matter what the change or the nature of it, you will go through a process of transformation, and you will have become the change once the process is over.


It is sometimes too hard to stay on track while you are going through some kind of change, and you need to know how to maintain yourself so you can keep moving forward.


One of the very valuable resources you can use at such times is your friends, family, your contacts, and those who love you.


Sometimes you do not need any material thing; you would not be satisfied even if you were given the whole world. Sometimes you simply need someone to listen to you, to talk to, and to share with them. Sometimes you need someone who listens to you without being any judgemental. And when you need it, nothing in the whole world can be traded for it.


If you want to have people in your life that care for you, you need to care for people first. In other words, you need to pay it forward. You need to be there for those who need you, treat them as you would like to be treated if you were in their shoes, care for them, and really connect with them. People around you are the most valuable resource in your life. You are going to need them all throughout your life.


It is simple to have good and nurturing relationships. Whenever you meet with someone, pretend as if you were meeting with the most important person on the planet, and you are on your way to becoming a relationship wizard.


Thank you for reading. I would appreciate your comments.

Friday, December 10, 2010

Are You A Creative Salesperson?

Are you a creative salesperson? Have you ever asked yourself this question? As an entrepreneur, you need to have a lot of tools in your toolbox, and keep updating them. That's just the way it is.


As an online business owner, and Internet Marketer, you constantly need to come up with new ideas and solutions to build momentum for your business, and keep going.


At any point in time, there are three groups in the online marketing community:





  • Those starting a new online business


  • Those dropping out of an online business they started a few months ago


  • Top three percenters


Your goal is to make it to the top three percent, if you are not already there, and be there for the rest of your online business life. In order for you to do this, you need to use your own intuition and creativity, apply your new ideas, and test them. If they work, keep doing them, and if not, replace them with new ideas.


Creativity is the the single one characteristic of all top selling salespeople, and it all depends on your self-concept. You are creative to the degree you believe you are. You will come up with creative solutions to the degree you believe you are creative.


Your creativity is stimulated by focused quality questions, pressing problems, and highly desired goals. The more intensely you desire to accomplish something, the more creative you are. The more specific the question, the more creative you are in answering it.


Creative selling begins with your thorough product knowledge. The better you know your product or service, the better you master the details, and the more creative you are in selling it.


In order to make it to the top three percent, you need to have some strategies in place, and improve them over time.


The rate at which you sell your products or services depends directly on how you present them to your prospective customers. Even if you have the best product or service in the world, you cannot sell them if you do not present them right. By presenting your product, you let your prospects know what you have to offer, and what they can expect to have in exchange for parting with their money. In order for you to be able to do a successful presentation, you need to do a basic analysis.


Your basic analysis begins with three questions:




  • What are the 5-10 most attractive features of your product? Or why should somebody buy your product? Or what is it about your product that makes it worthwhile that somebody should buy it?

  • What needs of your prospective customer do these features satisfy? What benefits does it offer? What is in it for the customer to purchase your product? (Your customers buy based on benefits not features.)

  • Why should they buy from your company?


Also you need to sell strategically. In strategic selling, you begin by identifying your best possible customer market, and concentrating on it single-mindedly.


The mistake that most salespeople make is that they attach the same value to every prospect. One prospect may a hundred times worth the value of another prospect. Try to answer the following questions:




  • Who is exactly your customer? Who buys your product or service right now?

  • Who might be buying it in the future?

  • Who bought it in the past?


Based on these quesions, you can find your best market, and concentrate on it, rather than trying to sell to anybody that comes your way. You need to identify who is the best candidate to buy from you, and then concentrate on them. Thank you for reading.

Creating advertising messages video (1:19)

Creating advertising messages video (1:19)

Tuesday, December 7, 2010

Internet Business | Set Your Expectations

You have started an Internet business, and you are not progressing as you expected when you started out.


As in any business venture, it takes a strong foundation and time to build momentum for your Internet business. It is very important to set your expectations, your goals, etc. realistically. While it is possible to have a very successful business in a short amount of time, you need to know that the foundation is where you want to work on very hard and make it reliable enough, so you can build the different levels of your business on it. It happens too often that business owners set very high expectations in the biginning, and face unnecessary discouragement way too early.


Do not try to get ahead of yourself. The Internet Marketing gurus started at the preliminary stages too, and went through all the stages you are going through, and today they are the gurus or the leaders.


It is well worth mentioning that your success is guaranteed if you are doing things according to a system that works, and produces the kind of results you desire to have. When it comes to Internet business, there are millions of business models on the Internet. They are not necessarily good or bad in themselves, and the fact that they exist, implies that they work, at least for those who are getting results through those systems. But the important point here is that you need to find the system that resonates with you, and your core values, while being flexible with your approach at the same time. Being an entrepreneur means that you need be as flexible as your circumstances demand, but remember that you cannot go against your core values.


Not being comfortable with selling is one thing, but not being comfortable selling a particular product or service is another. You need to understand that selling is a skill that you can learn, and get better and better at as you do it more, but you cannot ever be successful in selling something you do not believe in at a very deep level.


Another important point on setting your expectations is that everyone learns at their own pace. You know yourself well, and you know your own comfort zone. You need to constantly keep pushing slightly out of your comfort zone, live there for a while until you get comfortable there, and keep pushing out again. The degree to which you keep pushing out of your cofort zone on a day-to-day basis determines whether your progress is going to be maintained at a steady and sustainable rate, or you are going to wear yourself out, and eventually quit.


Have calculated patience with your business, set your expectations realistically, be savvy, work on your mindset, and you will definitely be successful in your Internet business. Good luck!

Monday, December 6, 2010

How to Get Your Message Across to Any Personality Type

Here is how you get your message across to any personality type by answering 4 simple questions.


It is based on David Kolb's work, and it is called Experiential, Experience-based learning. You can read about it online.


This is all based on how we learn:




  • You have a concrete experience.

  • You observe and reflect on that experience.

  • You form abstract concepts based on your thinking about the experience (create pictures in your mind)

  • You test those new concepts you formed.


Let me give you an example.


Imagine you had a near death experience. For example you were driving around a sharp curve, and you almost crashed.


You would probably reflect on your concrete experience, and form images in your mind based on that. You would probably say to yourself, "Wow, that was close! Also you would probably form images of yourself crashed or very badly hurt. And then you might say to yourself, "Maybe, I ought to slow down on that curve.." That's how we observe and reflect on our experiences.


The next time you drove down that road, you would slow down when you came to that curve. This way we test the new concept we formed.


This is how children and adults learn, and that is why it is very important to be allowed to make mistakes. We cannot learn if we do not make mistakes and learn from them.


There are four different personality types, and each of them learn differently. So in order to get and keep their attention, you need to speak to their style and their values. Here are the four personality types, and this is in order of their attention span, so you have to speak to the ones that have the least attention span followed by those who are more likely to pay attention.




  • Sales--These are the least attentive. They are persuaders and motivators, and about 25% of your audience is made up of them.

  • Scholastics-- Scholastics focus on objectives and outcomes. About 18% of your audience is made up of scholastics.

  • Technicals-- These are the geeks. They focus of operations and processes. About 25% of your audience is made up of Technicals.

  • Advocates / Marketers-- Those are creative, and they focus of opportunities. About 20% of your audience is made up of advocates / marketers.


Each of the groups discussed above have filters for learning, and those are the questions they ask for learning. So your answers to those questions get them to test their concepts, and take action.


Here are the four questions:




  • The Sales people ask, "Why?"

  • The Scholastics ask, "What for?"

  • The Technicals ask, "How?"

  • The Advocates / Marketers ask, "Now, what if?"


Now, let's say your message is, "Buy my product..."


The Sales category will ask, "Why should I buy your product?"


You should answer this question with benefits. For example, you say, "This product will bring you happiness, make you more attractive, save time, make life easier, save or earn money, etc."


The Scholastic category will ask, "What purpose should I buy this product for?"


You should answer this question with practical results. For example you say, "This product will accomplish these things for you, or do them better, faster, cheaper, etc."


The Technical category will ask, "How does this product work?"


You need to answer this question with processes or systems. For example you show them a demonstration, and say, "Here is how this product works and produces results."


The Advocate / Marketer category will ask, "What if I use this product to....?"


You should answer this question by suggesting how you could use the product in ways other than the obvious. For example you say, "Here is how you can make this camera to shoot videos, and make money."


Now, you need to cover these points in this order in your message to have the maximum effectiveness:




  • Why you should buy this product, how it will benefit you personally.

  • What this product will do, what it will practically accomplish.

  • How this product does what it does.

  • What or all of the creative things you can do with this product.


That's it. This how you can get your message across to any personality type by answering the four simple questions. Doing this will enable you to build rapport with your prospects, so the next thing they do is what you want them to do. Thanks for your attention.


I Believe Something Wonderful Is Going To Happen To Me Today!

I believe something Wonderful is going to happen to me today.

This is a great affirmation, and I've been using if for a while now. I keep repeating it to myself every day in the morning, and it does work.

You must have heard it said that you get what you expect. When you expect something to happen to you, it will happen. In this particular case, This wonderful affirmation serves to open your eyes, and lets you see all the wonderful things that do happen to you every day, but you simply don't see them. Here's a wonderful video that I can't stop watching, and reminds me of the same concept every time I watch it. It's from the movie, "Peaceful Warrior"



We always get a "rock", but we don't appreciate it.

Have a wonderful time, and thanks for reading.

Sunday, December 5, 2010

How To Start an Online Business in India

This video tells you about my story, and how you can start an online business in India or anywhere else in the world. This business can be managed from anywhere in the world.

Having an online business needs time in the beginning but that is what you will have ten-fold once your business takes off. To take advantage of this business you can go to:

http://marketingeducationwithjohn.com/





Go to the link below, enter your contact information, and I'll see you on the other side. Good luck!

http://marketingeducationwithjohn.com/