Make Money Online

You are here probably because:

• You want to find out how you can make money online in a legal and sustainable way.
  





• You already have an online business, but it is not working out well for you. You have heard that many people are having huge incomes online, and you want to do the same thing, but you don't know how.
  

No matter which group you are a member of, you are going to benefit from this article, although it is a long one. If you feel that you already know some parts, you may want to scan and skip them.

First of all, I would like to thank you for the privilege and the opportunity to share with you the little I know about Online Marketing. Let's get started.

In this section, we are going to dicuss what it really means to be an Internet Marketer, and what it involves. If you already know this, you can skip this part.

Online Marketing, or Internet Marketing, is a combination of certain skill set and mindset.

As far as the skill set is concerned, the following points are of great importance:

• Basic Knowledge of computers and the Internet

If you already know how to send and reply to emails, how to search on the Internet, and how to work with simple social media web sites like Facebook, you already know this. Even if you don't have a good understanding of them, they are simple learnable skills that anyone can learn.

• Article Marketing

Writing articles is a great way to promote your online business, and to let people know who you are, and what you do. What you are reading right now is actually an article. You write your articles and publish them to "Article Directories" where they are published after they have been read and approved by the mediators. Article Directories usually publish your articles for free, but there are paid services as well, where you get special services like immediate article publishing or the like. Article Directories publish your articles and make them searcheable by different search engines like Google, Bing, Yahoo!, etc.

Publishing articles places you as an authority in your own industry, and makes it very easy for others to find you on the Internet.

Article Marketing is an integral part of every online business. Like the many marketing strategies you are going to be introduced to shortly, you are going to do it for a while when you start your business. However, you might decide later that you want to outsource it, and concentrate on other ones. Once you have got your business up and running, you can decide for yourself which one you are good at and like, and which one you want to outsource.

• Video Marketing

Video marketing is one the most powerful ways to promote your online business, and place yourself as an authority in your own industry. It is one of the many ways you can connect with your audience, educate them, and let them know who you, and what you do, and how you could help them.

It is very simple to include it as a part of your marketing strategy.

Have you ever talked to the members of your family, or to your friends about one of your experiences, or have you ever talked to your spouse about how your day was? I am sure you have. It is that simple, except in the beginning, you may be afraid of the camera, but over time, and as a result of the education that you obtain from your sponsor or the company that you join, it becomes easier and easier for you until you get to the point where the camera becomes your friend.

Certain aspects of this marketing strategy can be outsourced, but not the whole part, since the video is usually about promoting "you" more than anything else.

• Classifieds Marketing

You have always seen the classifieds section in the newspaper. Nowadays, the offline press is going through some changes, and most of the newspapers are being taken online. Along with the emergence of online newspapers, "Classified Directories" have grown a lot.

People advertise online, and there are many advantages to this method as compared to the offline one. The advertisements are easily searchable, and they could be made local, national, and international. Your business gets a lot of exposure through the online method, and it is free in most cases unless you want your ad to be shown on top of others' ads.

If you can sell your old bicycle to your friend, you already know a lot about this. When it comes to international business, there are some points you need to know so you get the best results.

You want to optimize your ads, and you could learn that from your sponsor, the company you join, or the many resources you could find online.

• Forum Marketing

Forums are places or web sites on the Internet, where people can register themselves as members, and take part in the conversations specific to the forum that are of interest to them.

For example, Microsoft, as a part of their web site and their services to their customers, have a forum, where members can ask questions about the problems they have with products or services Microsoft offers. Someone has bought an operating system, and they cannot work with a specific part of it. They can post their questions on the forum, and the members that have already had that problem, and know the solution, post their answers.

Likewise, Internet Marketing has its own relevant forums, and members help each other with the different topics specific to their businesses.

Through forums marketers place themselves as authorities in their own fields of expertise, and build rapport with their potential customers. Your potential customers could be turned into an actual customer over time once they really trust you, and know who they are dealing with.

If you want to make money online, forum marketing must be a part of your marketing strategy. It could also be outsourced once your business has grown enough, so you can focus on a specific aspect of your business personally.

• Social Media Marketing

Social media is one of the most important parts, if not the most important part, of any online marketing business.

They are powerful tools that enable you as an online marketer to let people know who you are as a person, and build relationships with people. They are great places to show people what you do on the Internet on a day-to-day basis, and what you personal life looks like depending on how much you choose to share.

Some of the social media web sites that are commonly used by Internet Marketers are Facebook, Twitter, MySpace, LinkedIn, and Squidoo. There are many more, but these are the most important ones.

There are many ways to manage your social media accounts. They need to be maintained every day. Many online marketers today, use some automation tools since it can be quite overwhelming when your business grows in size and volume over time, and with it, so does the number of your online contacts. Some poeple, however, consider it unethical to use automation tools to manage social media.

As an online marketer who wants to make money online, social media is your virtual store on the Internet. Many people spam theirs with sales pitches, and business offers. People turn off when you pitch them on your business opportunity even if you have the best in the world. If you do your job right, you do not have to pitch anybody on anything. People will ask you voluntarily about your business opportunity, and will want to join.

• Blogging

Blogs or weblogs are personal web sites where people write on different subjects. Some blogs are personal, some business-related, and some maintained by companies.

Blogging is an essential part of online marketing. Some of the advantages of blogs are as follows:

1. Blogs are easy to update. They usually have a simple graphical user interface, which is the software the blog user works with, through which the user updates the content every day. Web sites, on the other hand, need the user to have some knowledge of HTML, CSS, etc. to update the web site content.





2. You can easily rank for your name, or your blog itself, in the search engine results, much more easier than you can for web sites.





3. Blogs are great tools for building relationships, and they come in handy as compared to web sites.

Blogging must be an integral part of your online business if you want to make money online.

• SEO Marketing

SEO stands for Search Engine Optimization. As an Internet marketer or entrepreneur, you want to reach out to as many people as you can. How would you do that?

Normally, whatever tools you use in your promotional campaigns, you can reach out to a specific number of people every day as a result of your own direct efforts. You want to be easily found by those who search for what you present as a business opportunity, or a solution to one of their problems on the Internet.

Through SEO Marketing, you would learn over time how to rank for your name, web log, company name, web site, or anything related to you on the Internet. You could learn this skill from the company you work with, if they have a good education paltform, or from the many different sources on the Internet. But the problem with the sources on the Internet is that, since you do not know much about the subject, at least when you start out, you could easily pay a lot of money for any course that would not serve your real needs and waste your time. Internet is full of courses, CD's, DVD's, etc. that claim to make you a millionaire over night. There may be nothing wrong with their products or services, but the responsibility lies within you to choose the right one for yourself.

This Marketing strategy must be on the top of your agenda if you are really serious about making money online. You also could outsource it depending on your own circumstances.

• People Strategy

Probably the most important part of every business is how you deal with your customers, how you talk to them, how they see you as a person, and how much you try to solve their problems, rather than pushing your business opportunity on them.

When you want to make money online, you either have to offer a service or sell a product that people ask for. The product could be yours, and part of what you sell in your brick and mortar business, or someone else's.

If you do not have a product of your own to promote, you will have to promote some other product primarily related to anonther company and get paid commissions on your sales based on your agreement with the company you work with.

Internet Marketing is usually done in two ways:

1. Some already have brick and mortar businesses, and want to promote their products or services online, so they get higher exposures in the market, and have more profits.





2. Some, on the other hand, promote some company's products or services and get paid commissions on their sales.

As far as the members of the socond group are concerned, they usually complain about how hard it is to sell online, or they believe that they are not good at selling.

When you have a close look at successful online marketers, or the leader in this industry, they really do not sell anything. They never pitch anyone on their business opportunities. Others simply approach them and want to buy from them. People want to buy from them because they believe buying what they preach leads them to having what leaders have. People actually want to have what leaders have, otherwise nobody ever likes to buy anything if it does not lead to solving some problems of theirs.

Any business you do, online or offline, you will be successful if you are a leader in that industry. Leadership is learnable by anyone like any other skill, and it would say that the most important skill that your company teaches you must be leadership.

Well, these are some of the activities that you would be doing on a day-to-day basis as an Internet Marketer if you want to make money online. Like I said before, any of them is a learnable skill, and anyone can learn them. It is very important that you choose the right company, so you can make sure you will add to your tool box as you go along. If you can sacrifice your long term success and brighter future for some get rich quick techniques that might work today, but definitely no longer tomorrow, you will acquire skills that no matter where you go, or whatever industry you want to work in, they come in handy and sometime quite impressing.

Online Marketing is an interesting journey where you need to learn and update yourself every single day, and there is no end to learning since the Internet is constantly changing. Also you should be proactive and anticipate change, so you are not surprised when the strategy you worked so hard to find to fascilitate that aspect of your business stops working the next morning you turn on your computer.

Now if you think that doing all or most of the above meets your values regarding your ideal occupation or career, keep reading.

You do realize that you cannot be good at what you do not love, and you cannot make much money off of what you are not good at.

Now that you have made sure this business really suites your interests and values, you can now choose the company you want to work with.

There are many companies that apparently offer the same concept, most of which claim to be the best one on earth. Despite the fact that it really does not matter much where you work, as much as it matters who you are as a person, but the choice of your company and as a result of which the people you will be working with, really helps you become the kind of person you want to be somewhere down the road, and have the kind of income you want to have. You may want to consider the following points regarding the choice of your company:

• Do not choose the companies that promise to make you rich quick without not much effort on your part, and in a short amount of time.

Choose the company that shows you the way how to create your own success rather than doing it for you through some kind of magic or unusual investment. Always keep in mind that there is no shortcut to success, and the only way is hard work. Once you have earned the kind of success that you want, nobody can take it away from you, since you have earned it.

• Choose the company that offers great online marketing education.

The education that your company offers is extremely important. You want to choose the company that both offers good education for marketing, be it online or offline, and also the online implication of these marketing concepts through the free and paid online tools that are at your disposal on the Internet.

Both the parts are equally important. Most people fail over and over again at online marketing for the simple fact that they are not good at marketing in the first place. When you do not know the underlying and fundamental concepts of marketing, you will not be successful whether you do it online or offline.

Some people are good at marekting, but do not know how to choose their words in defferent situations. You need to know when to talk, when not to talk, when to listen intently, and how to choose your words so you get what you want from different people. Even if you intend to give them something, you will not be able to do so, if you do not know how to make them understand that they will be benefited if they have what you have to offer. Such matters are all around us in our day-to-day lives every day. It is just that those who know how to behave in different situations accordingly, have better lives and better incomes.

Some though, are good at the marketing part, but do not know how to use their marketing skills on an online platform.

All the different parts combined will make a good online marketer, and you could get all that if the company that you join has that education platform in place.

• Choose the company that offers great community support.

The community you socialize with. or your peer group, is extremely important. You must have heard it said that your income equals the average income of the ten people you socialize with the most.

Ideally the online marketing community members get on online calls and webinars on a day-to-day basis, and let each other know about what they have been doing, what works, and what does not work.

Another advantage of a good community is that it gives you an entrepreneurial mindset, and so gives you the winning edge.

I could not emphasize more on the importance of your community since my mindset has changed a lot as a result of the community I have been socializing with during the past few months. I have become so positive, and look at things in a totally different way. I tend to see the positive side of every situation, and guess what, the positive side shows up most of the time.

Choose your community and the people you socialize with, with utmost care.

• Make sure that first you really understand what it is that you are going to promote as the product or service of the company, and then make sure that you really believe people could be benefited from the product or service that you promote.

Human beings do not really try for something that they do not believe in on a very deep level. If you really believe something is worthwhile, you give it your all. But if not so, you may hang on to it when it is not so hard to do so, but when it get a bit hard to save it, you give up, since you do not really believe it worth your while.

If you really believe that the product or service you represent could really benefit others, you give it your all. You will try your best to convince others that they would be benefited if they bought it. And when people realize that you really believe in what you say, and see you as a person with integrity, they will want to buy from you.

If you look at marketins or simply selling on a deeper level, you will realize that people do not really buy your product; they buy "you"

That is where the term "branding" comes into play. Branding simply means how you let others to see you. It means what images or memories combined are represented on people's minds when they hear your name, or any other title they know you by. They might know you by the title, "the bank teller", but then what follows after somebody says "the bank teller", really matters, how you have branded yourself in people's eyes and minds. So you want to brand yourself shortly as a leader, be it in your business, or your personal life, so your success is guaranteed.

Another important point to be noted is that you cannot advertise a product online or offline very successfully, that has already been all over the market for a while. You would need to make a lot of efforts and invest a lot of time. That simply does not make much sense. So you want to find your niche market, and concentrate on something with great marketing potential, that preferably has not been tapped into much before.

Today there are soaps, lotions, potions, pills, juices, vitamin pills, and many such products that have saturated the market. Moreover, when you decide to market such products, there is not much potential for earning commissions on them, since they are usually very inexpensive in the first place.

There are some products though that are never outdated. A product that helps people improve the quality of their live never loses its marketing potentiality. Educational programs, wealth building strategies, etc. are good examples of this category.

So you want ot choose a product that you really believe is worth your time to work on, and has not been advertised by many people before.

Think of it this way. What would you choose to promote online or offline, if you knew you would not be paid for it? Answer this question, and start your business.

• Choose a company or business model that pays you both commissions on your sales as well as residual income on your downline.

There are many companies and business models on the Internet with many being added to them every single day, each of which having their own rules and regulations. You need to comply with all their rules when you want to join their business opportunity. Today there is no security with almost any of the business opportunities on the Internet. Some though, have gained a good reputation over time.

To be on the safe side, you want to choose a company that pays you high value commissions on your sales, and a residual income on the sales made by your downline. Your downline are those people who sign up under you, or join your business opportunity. This way you can make sure that you will have your monthly earnings, and once you have built up your downline, you will not have to put in as much efforts to have a monthly income. Of course, there will be some people all the time that drop out, for many reasons, and the portion of your your residual income that depended on them, drains out.

So after a while, you will find yourself only making up for those who drop out, and replacing them with new applicants, and of course making a few sales a month.

To be successful online, you should keep yourself updated all the time, and act as an information center, so people want to come back to your web site or blog over and over again, learn from you, and lead you wherever you go.

• Choose a company that helps you grow as a person, and improve your leadership qualities.

You must have heard it said that wise people do not work for money; they work for learning.

If the community you work with helps you grow as a leader, you will be a leader no matter where you go, and people will want to follow you.

Maybe the most important factor to consider when choosing a business opportunity is to decide whether it is going to help you learn and grow or not. Otherwise, wherever you work, you are going to earn enough money to take care of your expenses. Money is definitely very important in our lives, but when are we going to work on the other aspects of our lives?

The point is that when you take care of certain aspects of your life, that in most cases are ignored by most of us, money will automatically flow in.

Would you rather be a person who has enough money, and is a leader, so people want to follow him, buy from him, learn from him, and socialize with him, or the person who just has the money, but none of the other qualities?

You do realize that money is actually a by-product of the good qualities a person has. More often than not, you cannot be rich without having those qualities first. There are however some cases where people are rich, but not wealthy. Being rich is far different from being wealthy. "Being rich" is only about having money. "Being wealthy" on the other hand, means that the person is "rich", and has the good qualities as well. And you do know what someone's life looks like when they have a lot of money, but are not wealthy. Don't you?

Okay, now you have decided that online marketing is the right occupation for you, have chosen the right company, and joined the company. How are things going for you? Are you making any sales? Are you happy with what you have?

Well, things are a little bit hard during the first few months, but once you adjust to your new working conditions, understand the whole system you are working with, and get the big picture, you will be okay.

But this is the most important and critical part of your journey, once you have made it through the first few months.

Usually only 3% of Internet Marketers succeed and thrive, and those are the ones who just hang in there until they attain their desired results.

You see, you need some time in the beginning to learn any new system you start working with, and understand it, be able to manage yourself in time, focus on what you need to do, and not be carried away by the many web sites and different software you come across along the way.

You also need to give people some time ot know you on the Internet, trust you, and start working with you.

So basically you need to work hard upfront and reap the rewards later on.

Most people get discouraged once they have done almost whatever they needed to do to succeed. Once they are almost there, they quit. Don't let this happen to you.

On the other hand, some really give their all, but still do not succeed, and keep going from one system to another, or one company to another, but they never make it.

The key to success here is to give your all, but under the supervision of a tested proven system. In most cases, knowing what not to do is much more important than knowing what to do. Your time, capital, and all the other resources are limited, and without a good, step-by-step business plan you are not going to get anywhere. When you have a tested proven system, one that has already worked well for many people like you, it is almost impossible to fail.

This article was a little bit long, but I wanted to publish a complete guide to online marketing, as I knew it, for those who have always thought of starting it, but never have, since they did not know what they would be getting into.

There are times in our lives that there is something within us all the time inspiring us to take action on something. Most of the time we do not listen to that vioce, and it fades away after a while. We really do not know what our lives would look like today if we had listened to the inner voice within us, talking to and directing us all the time.

On the other hand, sometimes our minds do not really get started on something until we proactively take action on them.

Always remind yourself that there is nothing in the world you cannot do if you set your mind to it.

I would like to thank you for taking the time and reading through this long article, and I hope it has added something to what you already knew. If so, I have achieved my objective.

Go throught the article again, if you feel you need to. If you have any doubts about anything that has been discussed here, you are more than welcome to contact me.

If you feel that this is the right business for the kind of person that you are, go ahead and take aciton now. The timing could never be any better than NOW. You are never going to figure it all out before you get involved and get your feet wet. Take the first step in faith NOW, and the rest of the way will be shown to you.

Never stop dreaming and believing in yourself! Thank you for your attention.

Move In The Direction Of Your Dreams

Today we are living in the information age. Everything around us is changing so fast that most of the time we are aware of the change no sooner than the change is history. Today society is calling for us to adapt to the constantly changing environment. Those who act promptly, and see the change as an opportunity to learn, help, and grow are taking advantage of it. Others are simply being swayed around among the masses, and asking themselves the famous question, "What happened?"

Which group would you rather be a member of?
Would you rather be conscious, make use of the opportunities around you, constantly grow financially, and help others, or be the one who every now and then asks the question, "What happened?" ?

A lot of things happen today. People are being laid off, companies and businesses go bankrupt, people lose their income streams they've been relying on for a long time, etc.

If you don't make use of what's going on around you, and you can't interpret your situation in an empowering way, somebody else will. Today the opportunities last only for a short time, and favor only those who recognize them, and take proper action when they should. Others are just standing there, and watching in total astonishment. And some people have got used to the astonishment.

So where is your life headed in this hurricane?

Life is like a river. If you don't paddle in the direction of your strengths and dreams, you'll be taken away by the flow of water, and will end up most probably, where you don't want to.

You must have heard of the rat race. People work their whole lives only to find out in the end, that they have been working really hard for a whole lifetime for nothing. They have not pursued their passion, they have not been happy at all along the way, and they have obtained nothing in the end. Does that make any sense to you?

When you consciously direct your life in the direction of your true dreams, and really choose where you want to be somewhere down the road, you won't be swayed away by the currents. When you have a sense of direction, you choose consciously along the way, and make informed decisions.

So what is your passion?

What is the life you have always dreamed of, but never thought it was possible for you to have?

Do you let yourself to even dream of it anymore?

There are a thousand ways to attain your goals, no matter how big or unbelievable they might be, if you really know why you want to accomplish them. Your why is what guarantees you will not quit no matter what.

Here is a little exercise for you.

Take some time, and identify for yourself what your life would look like if it was perfect in every respect.

• How much money would you be earning every month?
• Where would you be living?
  
• What would your house look like?
  
• How much money would you have in the bank?
  
• etc

Try to describe every aspect of your life if it was totally perfect.

Done with the first part? Great!

Now try to figure out why you would want to have that kind of life. Why would you deserve to have all you describe above? This part tells you about your why. Your why must be some reason that is really important to you. It could be a cause you really support. It could be your family and your kids in particular, and the kind of living standard you want them to have, or whatever reason that really matters to YOU.

Don't put making this decision off. It's about YOUR life. Your life is worth 20 minutes of your time. Isn't it?

Don't ever give up on your dreams. Those are what make YOU unique, and stand out from the crowd. Good luck!

Leadership Characteristics And Traits

If you pay close attention to what is going on around you, you will notice common trends in society. These trends keep repeating themselves in every society at all times, and many of them have survived from the time human beings came into existence.
Some businesses do better than others in certain localities. Some people do better than others having the same businesses. Some people have better lives than others in the same society. Some just want to get rid of their problems, and never even let themselves dream about having a better life. Some people already have good lives, but they constantly work on improving every aspect of their lives. And many more common trends you notice in society.
Why do you think some make more money than those who have the same business, having the same customers, at exactly the same time, and under the very same circumstances?
Why do you think some are more successful than others in their personal lives? You might reply that they have more money than others. But where did they get the money from in the first place, and how did they manage to maintain it in these risky times? Were they all born with a silver spoon in their mouths?
Once you have the right answer to these questions, you will have as much money, happiness, and success as they have, or even more, and you may start to think about doing something no one has ever done before.
All the sentences above and their true meaning could be labeled as leadership and those who manage to do so are called leaders.
The good news is that all leaders have had certain qualities, character traits, or skills in common, and they are all learnable. With a little bit of persistence and trying, anyone can learn those skills, and be a leader themselves.
Although learning anything is easy and anyone can learn anything, being a leader is not very easy. You have to walk your talk to be a leader. You already realize that the best way to teach something is by doing it yourself. It takes discipline, determination, persistence, and perseverance to achieve anything in life. But how is it that some people have dedicated a large portion of their lives to specific causes, if not their whole lives, to achieve something, realizing in the beginning that although it was so hard to achieve what they set out for, they would not be benefited much, if at all they could achieve their objectives after a long time. They had very good and strong reasons for doing what they had to do, a reason that really made all the sense in the world to them. You cannot be a leader unless you have a great reason for yourself to start something. That reason is your why. Your why helps you to hang in there when it gets too hard to go forward, or to hold your ground. It is simply the reason why you will not quit no matter what.
You must have heard of the law of cause and effect. It simply states that for every action there is a reaction. With regards to the topic under discussion here, it says that success is not an accident. Financial success, for instance, is the result of doing certain things or causes, in a certain way, over and over again, until you get the results, or the effects, that you desire.
The good news is that nature is neutral. It does not play favorites. You could generalize the concept of nature here, to the marketplace, the society, or even the economy. They do not care who you are, what you are, or where you come from. As long as you take the same actions that others have taken before, and have attained some specific results, you as well will get those specific results, if you do not tamper with the order, and with the totality of them.
Whether you like it or not, you are going to get the results that your current actions are causing you to get. Consciously or unconsciously, you are already taking a specific set of actions, in a specific order, on a day-to-day basis. If you like the results you are getting now, keep doing what you have been doing, and if not, change the causes, and you will change your results. This is simply how the law of cause and effect works in your life.
Many people sell themselves short, and cause themselves underachievement and lack of financial success for the simple reason that they think those who are doing better than them, are actually better than them. This is simply not the case. Nobody is better than you, and nobody is smarter than you.
The fact is that most successful people, let’s say in this case, the financially successful, are average people, with average educations, working at average jobs, living in average neighborhoods, in average houses, and driving average cars, but they have found what the financially successful do, and they have done the same things over and over again, until they have attained the results they were after. Once you do the same things, you too will begin to have the results you want to have sometime down the road.
There are simple principles that have been used, tested, and proven over a long period of time, maybe since the time human beings came into existence, and if you learn them, and apply them to your life, your life will change forever. Learning those principles is easy. You can learn them just as you learned to ride a bicycle, or drive a car. Remember that you did not learn how to ride a bicycle upon your first try. You kept trying and trying until you got it right. You never gave up for the simple reason that you believed you could do it. Failure was not an option. Is that not true?
There are 21 principles of success:
Dream big dreams.
Develop a clear sense of direction.
See yourself as self-employed.
Do what you love to do.
Commit to excellence.
Develop a workaholic mentality.
Dedicate yourself to lifelong learning.
Always save a percentage of your monthly income, and try to increase the percentage over time.
Learn every detail of your business.
Dedicate yourself to serving others.
Be impeccably honest.
Set priority on your activities and concentrate single-mindedly on one thing at a time.
Develop a reputation for speed and dependability.
Be prepared to climb from peak to peak in your life, and in your career.
Practice self-discipline.
Unlock your inborn creativity.
Surround yourself with the right people.
Take excellent care of your physical health.
Be decisive and action-oriented.
Never consider the possibility of failure.
Back everything you do with the twin qualities of persistence and determination.
Every single one of the above qualities must be learned and practiced on a day-to-day basis until they are second nature to you, like breathing in and breathing out. Remember that life is all about sacrificing what is less important for what is more important, and also sacrificing what is important for what is urgent. We cannot try to achieve everything all at once, but we can try and accomplish what is really important right now. The only thing you need to do is to learn to manage yourself in time, and make the best use of your life.
I hope there has been something new for you in this article. Thank you for your attention. Stay tuned.

Who Is John Azh?

Building a Lot of Traffic to Your Web Site Through Free Classifieds

There are many ways you can promote your online business. In fact, if you do not engage in maybe every way possible to promote your business online, someone else will. Your goal as an entrepreneur is to try every legitimate way possible to let others know about your business opportunity, and invite them to it.
One of the ways you can promote your business online is "Free Classifieds" There are many websites that offer this service free of charge. They accept your advertisement or banner, and show it on their web site.
People can search for anything on the Internet through search engines. But they hardly can specify some criteria such as proximity, area, age, pricing, etc. They are given the freedom to search having any of the criteria above on classified directories.
Free ads provide a great method for building traffic to your web site. Moreover, in case of classifieds, the person who searches for information on the classified directory, and finds their way to your ad, is predisposed to buying your service or product, and so the hardest part of your job in selling is automatically done. You do not have to pitch them on your product. They have already decided that they need what you have advertised, and it is very likely that you will sell without much efforts on your part. Even if they are not really sure yet, they can find their way to your web site, or blog, and you will sell your product once they have known you better through the relationship you build through the services you offer as a part of your marketing strategy.
Writing ads is a very demanding craft and needs you to understand how the ad is sold and who you audience exactly is. If the ad is going to be sold based on the number of words you use, you probably want to avoid using words like "the", or "a" in you ad body. Also, if your audience is the better educated segment of the society, or the market, you want to use a proper version of the language, in a way that it is appealing to them. No matter who your audience, or what your pricing method is, you want to use as few words as you can, as long as the word scarcity does not create any confusion to the reader.
Most often than not, the reader reads the first few words of your ad, and if it grabs their attention based on what they are looking for, they keep on reading until they hit the point where they learn the ad is not about what they are looking for. So you want to start with the words that really grabs their attention, and then following that point, you want to engage the reader in a way that, they will not stop reading until they have reached the end of the ad. No matter how much attention you pay to the choice of your words, and how experienced you are at writing ads, there are many readers that realize the ad is not related to them, and switch to another one somewhere in between. You do not have to worry about this, since you have no control over it.
Okay, at this point, you know how to craft your ads. But how can you maximize your chances of your advertisement converting for you? Human beings are, to a great extent, influenced by their emotions. You want to use this aspect of being a human being, which is not a bad thing, and use it to your own advantage. As we mentioned earlier, the reader has already decided on what they are looking for, and most probably do not need to be reasoned with, specially considering the fact that you don't have much space to work with. But still, based on the psychology of the people looking for the business opportunity you present, you could use the words that would trigger those emotions, and then propose a solution to the problem in you ad body. This really works well, if you know what type of people you are targeting, and what their typical problems are. For instance, there are many people who are making a lot of money every year, but they are so busy, and do get to spend much time with their families. So if your business opportunity is say, Internet Marketing, which is basically a work from home type of job, you could introduce the problem of them not spending much time with their families in the beginning, and then present your business opportunity as a solution to their problem. Or some people do not like waking up early in the morning, or they would like to work according to their own schedule, etc. All these potential problems could contribute to your ads catering to specific groups of people.
I hope this article has been of value to you. Thank you for your attention.