The Underlying Principle of Article Marketing

Writing an article, called “article marketing”, is one of the great ways by which you can educate your potential customers, add value to them, and help them know you better. It also can help you have credibility among your followers, and place yourself as an expert in your field.
Most people today believe in reading someone else’s article, rewording it, and publishing it as your own. That would certainly be accepted at many article directories. They would be approved, and if you know Google well, using some of those tricks done as SEO (Search Engine Optimization), you could place your links at the very top of the search engine results people would search for. That would certainly be alright. But that kind of article would not show “you”, your personality, and more importantly, who you really are.
As you know, people don’t buy your products or services; they buy “you”, who you are as a person. If anybody anywhere in the world had a product or some service of any kind, and offered it at one thirds the actual market price, nobody would buy from them if they were not sure about the authenticity of the person offering the product or service. You might even have noticed that people would rather buy from the person they trust and have worked with for a while, even if they knew they could buy it somewhere else even at a price much lower than that. So, only getting high rankings on Google pages does not count.
People could actually find their way to your landing page from Google, and still not buy from you, simply because they did not like you as a person, or they did not know you at all.
Apart from the page formatting and structuring, dos and don’ts, those who really know what they are talking about, have done their research, and really want to educate their visitors and reader, usually thrive. Tricks work sometimes, but as you know, get rich quick programs usually expire even sooner than people using them get rich. Thank you for your attention.