The global recession has taught us many valuable lessons already. People were laid out, families were torn apart, and a lot of people had to take extra classes just to manage to stay where they were. Employees's revenues were slashed, and their working hours were extended. People had to work extra jobs to manage their lives financially. Family members cannot see each other every day any more. Kids cannot see their parents in long times, and even in some cases do not know them well any more. Although experts predicted some time ago that it was going to end soon, it seems that we are going to have to deal with it for a while, and it is here to stay.
Things have changed considerably, but we have not. We always want things to stay the way they were before. We do not like change. We want to stick to our old ways. But we have to change at some point. We change as a result of pain or pleasure. We reach a point where the pain is so intense that we cannot take it anymore. Or we want to make our lives better than it already is, so the pleasure is the motivating factor. Whatever your motives are, if you have come to the point where you feel you should take action, and do somthing about your situation, read on.
Entrepreneurship, online marketing, or Internet marketing is so famous these days. Everybody talks about how well it pays, and how easy it is to earn money online. But the point is that fully 97% of the people who start this business, quit after their third or sixth month. Only 3% of those who start are actually able to grow their business in a sustainble way. There are many reasons why people fail at online marketing.
Internet is a place where you can easily publish anything to many places, and in many cases nobody reviews your articles, videos, or whatever your content is. You are free to say anything. There are some rules and restrictions, but as long as you do not offend somebody, you are free to talk and write about your own subject. For the same reason, there are many web sites that promote get-rich-quick programs. Many people buy what they advertise, sign up for the program, spend some time and money, and are not successful once the stipulated time is over. They drop out, and try some other program, but this time, they try not to make the past mistakes. But the fact is that nobody can stop making mistakes. We stop making mistakes the day we leave this world! Moreover, there is no prefect system on earth. All systems, even those that work, have a lot of flaws. But there are some systems that have been around for some time, and have been refined over time. Those systems work for almost anyone who sticks to what the system teaches, and does not try to reinvent the wheel. The bottom line is that if you join the right system, and do what the successful people have done before, you too will be successful.
You cannot do something well if you are not educated on it. People fail at online marketing for the simple reason that they do not know how to do it in the first place. You need a good and practical online marketing education to be successful. The company that you join must educate you on online marketing concepts in a practical way, and take by the hand, show you the way, until you are good at marketing.
In most online marketing companies, you find somebody that is already a member, and you join the company and the business through that person. You must know who your sponsor is, and make sure that they are a good mentor. The success of your business, in the beginning considerably depends on the your sponsor's assistance. You must make sure that they will actually help you to be successful, and will not leave you until you can manage your business all by yourself. Of course you are going to need their help every now and then even once your business is up and running, but then you will not need them so much as compared to the time you start out. Your sponsor must be a dependable and responsible person committed to your success.
When you start out a new business, you do not know much about it. You do not know how you really need to start your business in a sustainable way. You do not know what tools you need in the beginning, and how to get them. If you want to figure them out all by yourself, you are going to need a long time to get started, and by the time you have figured them all out, you have lost your motivation, and you quit. Nobody knows everything about the Internet, at least to the extent they need to know in order to have a business online. Nobody knows how to manage a web site, a blog, and many social media web sites unless it is their profession. So the company that you join must have all of the facilities that you need in place, and give them to you in a digestible way, so you can make use of them, and do not get fed up with the fast flow of the information you need to keep up with.
The community you are in touch with, could make you or break you. If you are in touch with some people who are high achievers, you are going to be a high achiever yourself. One the other hand, you cannot accomplish much if you are not surrounded with successful people. You should know what kind of people are members of the community you are going to join. It is very important.
Internet marketing pays well, and there is no doubt in that. But you must understand that it is just like any other brick and mortar business that you start up. In the beginning, nobody knows you, and nobody buys from you. But as people know you better, and know what you do online, your business starts getting its wings off the ground. Starting every business, offline or online takes its own time, and you should be patient enough for the day your business starts paying you. But you must know the difference between being patient enough, and being overly patient, if that makes sense to you.
A very important point marketers usually do not notice is that Internet marketing is a business like any other business. When you are at work, you need to work, or you will not be paid. Since this kind of business is usually done at home online, marketers do not take their business seriously, and they fail. As an online marketer, you need to perform a set of activities on a day-to-day basis from the beginning, until your are at the point where people see you as an authority in this industry, and want to interact with you. In other words, you reap what you sow.
A very important point that every marketer must know is that no matter what your business is, your goal is to place yourself as an authority and an information center in this industry, and not just as a simple salesman that only tries to sell his product or service. People like leaders who help them, educate them, and add value to them. Your goal as an online marketer is to be one.
I hope the points discussed here help you to make an informed decision if you are considering taking up online marketing full time or part time. Thank you for your attention.
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